Google Weblog

March 11, 2004: New Look Spies

Readers often write in noticing that Google has replaced their search result links, with tracked links, like:

It turns out Google has actually done this forever, but they only do this to a small percentage of their viewers, so most of the time it won't happen to you.

However, in the new Google look an insightful anonymous reader notes that this link tracking seems to be on all the time.

Maybe this is just part of testing the new look, but there would be some interesting implications if Google did turn out to track you all the time.

Posted by Aaron Swartz on March 11, 2004 10:19 AM