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September 30, 2003: Amazon A9: Froogle Competitor?

AP: invades Google's turf with Silicon Valley startup.

Seattle-based Amazon has dubbed its search startup "A9" and set up offices in Palo Alto, not far from Google's Mountain View headquarters. A9 hopes to launch in October with 30 employees and grow much larger as it develops a search engine that will be licensed to other Web sites, said spokeswoman Alison Diboll. [...] Unlike Google, A9 isn't trying to develop an all-purpose search engine that indexes billions of Web pages. Instead, the startup is focusing on a search engine sweet spot -- e-commerce.

The article is very vague so it's hard to get a handle one exactly what A9 is, but it does sound a lot like Froogle, Google's shopping search engine. (Thanks, Ahmad.)

Posted by Aaron Swartz on September 30, 2003 06:02 AM