37signals, one of my favorite web design companies, has put up 37BetterGoogle, their idea of how to improve Google by having it suggest alternate searches.
I suspect Google may not do this because a decent page on "african coffee trade" (their example search) would probably also include the words africa, africa's, and trading (their corrections). If this is true, the high quality pages would come up no matter which term you used and the pages that don't come up are probably about something else (and only mention coffee trade casually).
Posted by Aaron Swartz on April 11, 2003 12:04 PM