Google Weblog

February 12, 2003: Survey Says: Google Top Global Brand Global Brand of the Year.

Superhero search engine Google leads the global choice among 1,315 respondents with 15 percent of the vote, climbing to the top from last year's fourth place position.

What's so special about Google that readers chose it as the Brand of the Year worldwide? Perhaps because it is absolutely the tool of the moment to make the best use of the Internet (the other perfect tool of our day). Started by a couple of techies, Google is kind enough to hide its high-tech interior from the public and give us nothing but a friendly, easy to use, clear, clean exterior.

Runners-up were Apple, Coca-Cola, and Starbucks.

Posted by Aaron Swartz on February 12, 2003 09:12 AM